C o u r s e s

 

Introduction to Advertising

English & Sinhala, weekend and weekday batches.

Download Syllabus (.pdf) | Download Application (.pdf)

Client Expectations - Agency structure, operations, functions and services - Introduction to Account Managment -  The Montessori of Advertising - What is a Brand -  Research in Advertising - Communication Strategy - Understanding & Formulating a Brief - Competitor Information - Consumer Insights - Creative Conceptualising - Design & Art Direction - Process of TV production - Radio: The Theatre of the Mind -  Media Planning, Buying & Evaluation - Digital Trends in Advertising - Colour seperations - Creative re-touching - Digital output - Introduction to BTL, Direct Marketing & Event Management - PR & Advertising,Types & Uses of PR

 

Battling Presentation Phobia

Are you suffering from Presentation Phobia? If you’re a Junior Executive in the Advertising or Marketing fields with a discomfort to express your views in a room full of people, a specialised session conducted by the Sri Lanka Professional Advertising and Creativity School (SPAACS) is the place to be.

Rise above your uncertainties with a series of insights that would help you come forward and be recognised.

“Battling Presentation Phobia” will be conducted by Laila Gunasekera Martinstine, the COO, Grant McCann. The three day workshop will take place on 7th, 14th, and 21st November and will cover the following:

  • Great first impressions
  • Take advantage of discomfort
  • Reducing nervousness
  • Organizing content
  • Commanding audience skills
  • Handling tough questions
  • Effective humour
  • Five critical mistakes
  • Effective visual aids
  • Instant audience analysis

Workshop participants are entitled to a 10% discount voucher brought to you by our IT partner Future World, the premium reseller of Apple products.

Click to view Poster

  • Workshop fee - Rs. 6,000/-

 

Induction to Advertising

'Induction to Advertising' will be an engaging workshop conducted by Jerome L. de Silva, covering all the basics of advertising, from creative development and execution to brand personalities and presentation. 

Click to view Poster

 

Specialised Courses

Duration varies according to the topic

  • Induction to Advertising
  • A way with Words – English copywriting
  • Public Relations
  • Media Planning
  • A-Z in Client Servicing
  • How to Fire Your Agency
  • Copywriting
  • Sinhala idioms and ideating
  • Art Direction
  • Communication Skills
  • Photography
  • Typography
  • Digital Imaging